I know that most Facebook users do not yet realize that they have a hard. life time limit of 5,000 pages that they may like. I have long believed that as more and more users start bumping up against these limits, page owners will see lots and lots of folks UN-liking pages they had only “liked” as a very small favor, back when they were under the perception that Likes had no limit or value. I found it very striking the other day when my friend Dillon posted something mentioning that he had just un-liked more than a hundred pages. (Dillon is a very savvy social media user and definitely someone to follow and watch on Facebook.) I commented to praise him on being so forthright about it and mentioned that I have been quietly unfollowing a number of pages lately myself. Most of my recent unfollows however have actually been due to page owner mis-management.
Any time there are suddenly ten or more items in my stream, all posted by the same logo and none of them earth-shatteringly interesting to me, my first step is always to adjust my settings, because this is definitely not what I want in my stream. If it was a friend who posted all of this garbage in my stream, I change my subscription settings. I maybe subscribe to only important updates and unsubscribe from all the different kinds of updates. And if it’s a page that spammed my stream, I immediately Unlike the page to prevent further spamming. In a way I (almost) feel sorry for the hapless page owner. They find it hard to find time to update the page at all, then finally they go in and post ten updates and boom ten people immediately unlike their page. Now that Facebook has fully integrated the Buffer application into the post screen for both personal and business pages on Facebook, there is absolutely no excuse for spamming your followers. Set your buffer to update your page not too frequently and try hard to always keep it filled up with good an relevant content. If you are trying to draw and interact with an educated and sophisticated audience, you absolutely can not afford to come across like a spammer.