If you know who Jim Jones was, you’re probably familiar with the expression “drank the Koolaid”. Even if you have to consult the Urban Dictionary chances are you know that the phrase refers to followers of the Reverend Jim Jones who committed mass suicide by drinking poisoned Koolaid at their compound in Guayana. It’s become a meme for folks accepting some too good to be true promise or scheme that someone online is selling them.
I honestly like my friends in the Inspiration niche, and sometimes I do find some of their posts genuinely helpful, some of their aphorisms genuinely useful and some of their thinking genuinely compelling. And yet, sometimes I really have to wonder if some of these people are really drinking the Koolaid that they are selling. The thing about using blog comments to drive traffic to your website, is that you really do need to post good on-topic comments. You don’t have to write a book. Two coherent sentences that actually address something in the blog post or the conversation that has followed it in the comments is Excellent. One decent sentence shows you’re trying. As long as it’s more than ‘nice post’ or the equivalent, most every blogger who worked hard at writing a great post will be genuinely grateful that you left a comment on it.
But if what you are selling sounds vague and your comment is clearly intending not to participate in the conversation but to link your site with your keywords, you are very much understanding the technical web-mastery part of back link comments. You are also completely failing at showing yourself to be a good blogger who is constantly contributing to the blogosphere’s conversations. Mentioning a post you wrote three years ago that is legitimately on topic to the current discussion and linking it with your preferred keywords is both a smart move and something that shows you to be a smart blogger. Spamming your keywords without connecting to the conversations. So not a #winning move.