I genuinely like Pinterest. I have boards of gorgeous pictures, and I add more all the time. Occasionally I edit a pin to point it somewhere I want it to point to, but mostly I just leave the pins pointing to wherever I noticed the image in the first place. I try hard to be fair about using pictures that are not mine, though I admit sometimes I just scrape images, and link them to the blog they appeared on before. The number of complaints I’ve received so far– one. And that person didn’t actually want me to take it down, just wanted me to cite it properly. No problem. Full disclosure– I am what the lawyers would call judgement proof. The image owner could sue me but would never collect a thing. Pinterest might not be such a great thing for you. But as I say all the time, you have to tailor your social media plan to your particular needs and goals.
It really frustrates me the way any time a team has a bit of a success, there are suddenly 100 teams trying to duplicate what they just did, and by and large all of the ME TOO products seem horrible and useless to me. Pinterest came up with a clever and distinctive interpretation of what could have been just the zillionth book marking site or photo gallery site. I have to say that I was honestly appalled that the Empire Avenue team included in it’s update a very Pinterest looking page that channels the blog and social media rss traffic of all of your shareholders and those you hold shares in. This same information has always been available on each persons’ profile page. What I don’t like about the new eav page is what I found I didn’t like about the social CRM software I tried out a while back. While I love the theory of being able to see all of my streams in one place, the fact of it is I currently manage different social networks using different tools and my first reaction to having every last tweet, facebook msg, stauts update, etc etc etc all dumped into one big stream….was OMG, how can I focus on anything with all this jumbled together. My friend Nakeva on the other hand found real utility in that program and gave me some good advice for setting it up. Different tools for different purposes and different people. The right tool I do believe is the one that works well for YOU.
My other thought is that it appears they are completing eliminating the indices. This is a good move in that being listed in a particular index (I’ve been CEO of Games, Social for a while) gave some pathetically small bragging rights to a handful of CEO’s but contributed nothing to the game play nor the user experience. That will be a long section I can just delete from the book, while I will have to write a lot more about missions.