Content Is King, Comments Are Queens In The Blogosphere

One of the really nice things about being an eclectic personal blogger is that with no real restrictions on what you can write about,  you have the ability to extend conversations with your readers across blogs and across posts.    The title of this post, for instance,  is taken from a discussion I had somewhere  (I’ve spent hours going through conversations on different posts without coming across it).   Some friend remarked  “Content is king,  comments are queen.”   And successful bloggers do know that having a conversation with their readers can be a huge part of blogging success.   (Although as with everything else,  it all depends upon your goals;  sometimes it seems to me that I make this disclaimer in every post.   Yet without it,  few statements about blogging or social media would ever be accurate.)

The funny thing is,  Mr. Everything might almost agree with this statement,  if you changed it to “content is king, comments are queen in social media”.    Mr. E loves to post in Facebook threads and definitely has some real skill at getting conversations going.    Were he a bit more experienced,  or had he done better research he surely would see that it is actually better to attract the long conversations to your own blog.   (He did hear the bit about the reasons it is better to be on self-hosted WordPress– though he fails to appreciate the benefits that derive from the WP.com community.   He is troubled,  I suspect,  by that fact that WP.com  enables even those who can afford to pay no hosting fees at all–  let alone the $125/year  premium plans that I sell,  can create and maintain a successful blog without spending a penny on it.)   And it really is true that  (again with the ‘depending on your goals’ caveat) some of the most successful blogs,  including some published by huge media companies choose to go with WP.com for its community advantages,  despite the restrictions you have to operate under.

Experienced bloggers know that content is king and comments are queen.   Successful entrepreneurs know that choosing right tool  is critical to the success of any project.   And savvy authors and entrepreneurs are never quick to dismiss a free tool when it actually works as well or better for their particular purposes.   I’m not doing this blog on WP.com because I don’t understand the many real benefits of self-hosting.    I’m doing this particular blog on WP.com  because it is the best platform for my particular purposes at this time.     My #blogging advice today is to invest plenty of time in to thinking very carefully about what you want to accomplish before you create your blog.

1) Don’t make projections of big advertising revenue until you have a thorough understanding of your niche, keywords and SEO basics for your keywords.

2) Don’t mis-apply general advice that isn’t applicable to your particular goals and needs.

3) Do consider consulting with someone experienced whom you have come to trust.    If I had been able to consult with the professional I am now for an hour before I started my first blog,  it could have saved me years of mis-steps and flattened a huge learning curve.

Alan Jobe is the author of Walking Down The Avenue.   He consults with #indie authors and entrepreneurs about social networking and self-publishing.

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33 comments on “Content Is King, Comments Are Queens In The Blogosphere

  1. Yes, agreed wholeheartedly. We need interaction on our blog. We also need to see people replying – and tweeting (at us, so we see them, even is we don’t follow the comments or .rss for the blog), and this is something many bloggers fail to do, What is your stance on this?

    • Saul, I certainly agree that Twitter can be very useful in a blog promotion strategy. imho, having conversations with the same people across different channels (eg–blog, Twitter, Facebook) can be a key to forming real relationships. And relationships are what make most everything work 🙂

  2. Good analogy. If you went through social networks long enough, you know this is true subconsciously. Yet, this statement just magnify the truth and bring attention to all of us, novice as well as veterans. Don’t be dragged down by volume of noises. Every now and then, you need to step back, and re-think (or review) your social networking strategies — pay some respect to both kings and queens.

  3. The more i engage in social media the further educated and instructed i am in blogging,which i find enlightening, As for the title, it does make sense and easy to understand on the driving points of a successful Blog.

    Certainly any new blogger should learn about this and gain from the experiences of other bloggers, great share

    • Well, you’re certainly right that most of the time weak posts will not attract many comments. Though honestly, you never know. I’ve published posts that I thought were lousy and gotten tons of readers and comments. I’ve published posts I thought were hot stuff that got totally ignored. As they say in the car commercials, Your Mileage May Vary.

  4. I’ve known for a long time that content is king – but do I practice it – no. I’ve never been one for writing essays and the like. I am more of an analyst and commentator than blogger. Thanks for the post Alan – stimulating as usual.

  5. But now that I think about it, a goal I had it when I opened the blog. Demonstrate to all my clients how easy it was. Reminding them that a blog without content but not worth much. The biggest job is to fill it with content by establishing relationships with their readers.

  6. Like your post, and agree with you, but King need traffic to meet a future Queen. I mean, you can have a great content which bring great value to targeted group of people, but some how they have to know that or King will stay alone.

    • Traffic, engagement and quality content really are the three legs of the blogging stool. IMHO, many folks spend way too much time worrying about traffic, which is the easiest of the three to fake. Thanks so much for commenting today, Leo.

    • Wayne, you’re certainly right that links can be hugely important both for building relationships with other bloggers, and steering your readers to valuable content. It seems to me that some folks just never bother to link at all while others put in too many links or choose poor keywords for them.

  7. I think it is a good analogy too – if you visit blogs where the comments section is disabled/not installed, you feel cheated, as if the author doesn’t want to hear from you. This may be right, but the whole point of social media is interaction, and what is the point of blogging if you are just shouting from the rooftops without worrying whether anyone at all is listening?

    • Candace, you make an excellent point I believe about engagement. Writing good posts that draw comments won’t really succeed if the blog author never responds to the comments and readers don’t feel a genuine two way conversation.

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