Sometimes I really do wish that I were the one who came up with the expressions that go viral. I first heard the expression “button dancing” on my friend Holly’s blog. She quotes Hajra Khatoon with coining the phrase “button dance” for the act of clicking all the like and share buttons on a blog post–the high speed intersection of blogging and social networking. It is an apt expression, and more and more of us are doing it every day it seems. Sometimes I do it because a friend sent me a request or offered a few eaves in an Empire Avenue mission. Other times just because I found myself impressed with someone’s comments or content.
It seems to me that button dancing is just one part of what I am coming to recognize as an entire global economy in social recognition. I’ve written before that reciprocity is really what makes most things go around online. In Walking Down The Avenue, I mention the “speed dating” that used to be frequently practiced in the #SocialEmpire Facebook group. Not nearly as naughty as it sounds, speed dating merely involves creating a thread or an event. Each user who signs in to the event visits the Facebook profile or page of every other participant and Likes everything on the page and leaves a comment or two. Sometimes you find interesting information or discover cool things on your friends’ pages. And sometimes real conversations (and sometimes great and or hilarious conversations) take place on Facebook pages. I often find myself shooting the breeze with Randi, Jake and Sharon among many other friends I talk to on Facebook.
Empire Avenue missions fit neatly into the social recognition economy. They allow bloggers and social networkers to give their friends an incentive to do the button dance or to perform any number of other actions that make the recognition economy go around. I’ve used missions to revive the #definethis daily word game on Twitter. I’m having a great deal of fun with my friends who enjoy obscure and unusual words. And I’ve found that the more I succeed in my goal of having fun with my friends online, the more my Empire Avenue scores, dividends and share price go up. What about you? Do you do the button dance? Have you ever like bombed a friend’s Facebook page?