A great deal has been written and published about how to promote yourself online. There are of course some excellent sites and articles out there which contain spot-on advice. There is also a lot of, well, let’s call it dreck. If someone has written a book on how to promote yourself on Twitter, it may not be unreasonable to presume that that person’s main objective is to sell his book, rather than to give you good advice about what would be the best way for you to go about promoting yourself, whether on Twitter or perhaps on some other site that might be a better conduit to your particular audience.
As someone who writes and sells books, I realize that at times I too probably have focused more on trying to push my book to the people I’m speaking with than to give them my best possible advice about their particular situation. Though to be fair, many times people who are new to a particular thing (for example– just this week joined Empire Avenue), ask questions that are well familiar to everyone else in the conversation and urging them to read a guide book or consult a FAQ can be really good advice. And my advice to all of you self-promoters out there today, is to try hard to refrain from slinging shit. Personally, a salty vocabulary and an earthy way of expressing ones’ self does not bother me at all. And yet I know that many folks are bothered by that kind of language. There are also legitimate arguments that one should not use such language around children. And honestly, using almost nothing but swear words does give listeners the impression that the speaker has a paucity of imagination, and perhaps a world view they might not wish to become intimate with.
So my advice today for those who are trying to promote themselves online is to take care with the language you choose, not just when writing a blog post but always. Whether you are just chatting with a friend or creating a pillar post you hope will draw thousands of links and visitors, words matter. It really is true that “it’s not just what you say, it’s how you say it”. And finally today, I will just acknowledge that the image (which depicts a pile of old goat feces) and it’s caption are a nod to something my friend Ron– as opposed to my huzband Ron– said awhile back and to a trick that sex advice columnist Dan Savage played on a politician. Google “Santorum” and visit the first link that comes up if you don’t know what I mean.
PS– There are NO links in this post.