I know that on Saturday night I stated I would post on Sunday about AT&T and Intel, continuing on the theme of major corporations arriving on Empire Avenue. Honestly, I slept very late, gorged on Easter ham and did not type so much as a syllable except in chatting. This morning’s news is that Christopher Baccus, AT&T’s social media director has joined us in the #SocialEmpire group on Facebook and is chatting with us about AT&T’s participation on Empire Avenue. Like Scott Monty on Saturday, Baccus comes across and genuinely friendly and seems as excited to be participating on Empire Avenue as the members of the #SocialEmpire group.
I have to confess that I have at times been intimidated by corporate vice-presidents. Usually they have been two or more levels above me, the sort of guys who have corner offices, secretaries and never socialize with (as it is always, often condescendingly called) “the team” outside of the annual picnic or Christmas party. People you sometimes receive e-mails from, but rarely if ever send e-mails to. (If you understand office politics and want to continue working there.) So it was really neat for me Saturday and this morning to hang out and chat a bit with Scott and Christopher. Where Scott took some pains to stress that Ford is not trying to change the game, and came across as extremely well-briefed and prepared for interacting with the citizens of Empire Avenue, Christopher presented himself more as “we’re (AT&T) just new here and are still figuring out how to engage and get to know all of you.” I found it rather charming, frankly.
Clearly it remains to be seen how well big corporations will fare in the intensely person to person milieu of Empire Avenue and the associated Facebook group. It is also not yet at all apparent how well these companies will be able to get their dividends up in sync with the very high share prices they have quickly risen to (my 200 shares in (e)ATT have appreciated by more than 10K in less than three days). But if Scott and Christopher are representative of the people who will be playing for these huge corporations and if they continue to hang out, chat and engage with their shareholders, I do believe these corporations may well be able to make some friends and succeed in the social networking stock trading game.